Checking my inbox for the usual bulk emails and decided to click through one. I must say I was very impressed with the relevance of the campaign experience. Dreamforce is a conference for Salesforce devs. The event carries a high price tag. When you click through to the website to learn more about the event, there is a dedicated section on how to “Justify Your Trip”.

The “General Dreamforce ROI letter” link available on http://www.salesforce.com/dreamforce/DF09/site/register/roi.jsp is such a cool idea. Haven’t seen something like this before and it definitely is in line with my personal dev philosophy that a conference should have a ROI.